Age and Gender Demographics of Craft Beer

Who drinks Beer?

This graph breaks down the craft beer drinkers by age and gender for 2012, as linked here Craft Beer Drinkers by Age and Gender. In the age group 21-34, women drank 44% of craft beer versus men at 32% (Statistica 2012) . This was very interesting to me because I would have expected women to drink more wine than craft beer.  As the age progresses, men become the majority of craft beer drinkers. The majority that drink craft beer are between 35-54 (Statistica 2012).

References:

Statistica. (2012). Share of craft beer drinkers in the United States in 2012, by age and gender. Retrieved from http://www.statista.com/statistics/289529/us-craft-beer-drinkers-by-age-and-gender/.

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